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Feb 18, 2014

The Ink Costs More Than The Printer!


Let’s address the elephant in the room. Why are some printers so much more expensive to print with than others? Why can you buy a printer that is cheaper than the cartridges?
Category:Printing Tips TCF 
Posted by: Danielle


We hear it all the time, so let’s address the elephant in the room. Why are some printers so much more expensive to print with than others? Why can you buy a printer that is cheaper than the cartridges?

Unfortunately Australia’s consumer driven market has created a situation where the large retailers ask the brands to supply cheap printers to WOW their customers. We find it astounding that a mono laser printer can be sold for $39. It must surely cost a lot more than that to make it. Thus, the cartridge sales must make up for the original price loss.

To us it sounds like robbing Peter to pay Paul. Or to modify another idiom, you will certainly lose on the roundabout what you pick up on the swings.

We tell our customers that buying a cheap printer (or a cheap anything) will always cause them ongoing pain with the prices of the consumables. You get what you pay for in every circumstance.

That’s not to say that you should only buy expensive printers. A choice of a medium priced printer can offer fabulous savings too. And sometimes there is a bargain of a little printer that doesn’t cost too much to print with.

The only reason anyone should buy a cheap printer (ie under $200) is if their cashflow simply cannot afford that initial purchase and they need to "pay for it" as they go along.

We believe that that our industry should be focusing less on being the cheapest price and more on fulfilling the need of the person that is printing. After all, that is the one of the keys to all good relationships and transactions.

What do you think?